Blog
Practical notes on getting more leads.
Short, practical articles on websites, AI, ads and follow-up for service businesses. Articles en français
Facebook Ads vs Google Ads for a service business
Ads & SEO ·
Facebook Ads or Google Ads for a service business? Which fits your industry, what leads cost on each, sample monthly budgets, and when to run both or neither.
Best CRM for real estate agents in Canada
CRM & sales ·
Real estate CRMs for Canadian agents compared: Follow Up Boss, Lofty, REW, HubSpot, Zoho and GoHighLevel, with published prices, CASL and French needs.
Shopify vs a custom store for a fashion brand
Websites ·
Shopify or a custom online store for a fashion brand? A 3-year cost comparison, payment fees, brand control, bilingual catalogues and when each option wins.
Why isn't my website showing up on Google? A 10-minute check
Ads & SEO ·
Website not showing up on Google? Run this 10-minute check in Google Search Console, learn what each result means, and find out what to fix first.
Website redesign checklist for service businesses (before you sign a quote)
Websites ·
A printable website redesign checklist for service businesses: goals, content, SEO redirects, tracking, ownership and timeline to settle before you sign.
AODA website compliance: what Ontario businesses must do (and what it costs)
Websites ·
Who must make their website accessible under the AODA, which WCAG level applies, a practical checklist, and what fixing or rebuilding a site usually costs.
Google Business Profile optimization checklist
Ads & SEO ·
A field-by-field Google Business Profile checklist: name, categories, service area, services, photos, posts and reviews, and the rules that get you suspended.
How to get more Google reviews (without breaking the rules)
CRM & sales ·
When to ask for a Google review, review request templates for text and email, how to automate the ask, and what Google and Canadian law don't allow.
Vancouver small businesses: winning local search in a high-cost market
Ads & SEO ·
How Vancouver and Lower Mainland businesses can win local search: suburb-by-suburb targeting, multilingual audiences, and keeping ad costs under control.
Calgary and Edmonton: local marketing for Alberta trades and service firms
Ads & SEO ·
A marketing plan for Alberta trades in Calgary and Edmonton: two-city targeting, seasonal and storm demand, Local Services Ads, and getting through slow years.
Ottawa-Gatineau: bilingual marketing across the river
Ads & SEO ·
Two provinces, two language regimes, one market: how Ottawa and Gatineau businesses should handle bilingual websites, Google profiles and ads across the river.
AI receptionist for clinics and professional offices: what it can and can't handle
AI & automation ·
What an AI receptionist can safely do for a clinic or professional office (booking, FAQs, after-hours calls), where it must hand off, and the privacy rules.
How to get more leads for your painting or landscaping business
Industry guides ·
A seasonal lead plan for painters and landscapers: Google profile, reviews, Local Services Ads, quote follow-up, past customers and work for the slow months.
Commercial cleaning in Montréal: standing out on Google
Industry guides ·
How a Montréal commercial cleaning company stands out on Google: profile setup, a bilingual site with service and area pages, B2B reviews and targeted ads.
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